LO1 Analysis of Tumblr

https://www.tumblr.com/

a) The purpose of this website is to interact with other people from all over the world. It is a social media site and there is no particular audience as many people around the world use these sorts of websites to keep in touch with their friends, family and other people. Although there may not be any particular audience mainly younger people use this site.

b) People access this website so that they can keep in touch with people online as although tumblr is a blog it is also a social networking site. They use it to post photos and pictures and also to post quotes and other pieces of writing or work that they have done.

c) To access information all the user has to do is either log in or if they don't have it then they have to click on the button that says trending and they can view things that are on the site. They can also search for things on the site by using the search bar that is at the top of the screen.

d)  The features of tumblr are a sign up and log in button, a search bar, a header. There are also other features that can be used when a user is not logged onto the site such as being able to see things that are on the site such as photos, gifs and quotes and when a user isn't logged in they can click on any of these and still see them.

e) The benefits of this website for the producer are that they get to know their users interests which means that they can sell web space to advertisers, so if a person likes books then they will sell some space to a company such as amazon that sells books to attract the users of tumblr to buy things from their site. By selling web space to other companies tumblr then makes a profit.

f) The content of the website includes the header which is the tumblr logo, the photo underneath the login which attracts people to the site.